Cove.
island essentials for everyday living
Spearheading the rebrand, Ilka re-imagined the narrative through a full-scope initiative, responsible for rolling out the foundations and strategy, brand identity including brand language design, e-commerce, social media direction, and all forms of printed collateral in-store and signage. The result is a memorable brand experience that is equal parts relaxed and refined, yet grounded in it’s free-spirited nature.
Art Direction Brand Strategy Brand Identity Campaign Concepts Copywriting Creative Assets Marketing Collateral Merchandise Social Media Photography Name Development Web Design
Delivering a cohesive brand eco-system that supported the business's growth and launch into the Australian market and beyond.
Developing the foundational strategy along with the brand identity, delivering a cohesive brand eco-system that supported the business's growth and launch into the Australian market, with a comprehensive brand guideline, logos, typography, colour palette, imagery and the tone of voice usage. Directed the design of marketing collateral and packaging concepts, including design and development of merchandise, store signage and website and social media, and product photography and art direction for in-store photography for Bali Interiors.
The result is a brand experience that is equal parts relaxed yet refined, nostalgic and rooted in it's laidback luxury.
