LILYA
Timeless fashion that makes women feel comfortable and empowered
Co-create and ideate with the founder and independent designer to form the overarching business strategy, weaving the brands narrative into seasonal campaigns, new collection launches and various creative stories for online sales. Holistically manage the brand across every touch point, including Shopify, social media, email, including brand ambassadors.
Brand Strategy Creative Brand Management Campaign Concepts Copywriting Email Marketing Graphic Design Social Media Management Mentoring & Training Photography Shopify Web Design
Elevating the customer journey and experience
Evolving the online shopping experience with redesign of Shopify templates, implementing new features and functionality, adding email automation. Authoring home page stories, hero banners responsive for mobile and social, including journals and email marketing for each new campaign. Developing successful initiatives that improved customer loyalty and satisfaction. Initiated new process and systems, creating of brand manuals and content creation guides, routinely conducting audits to improve the customer journey that resulted in enhanced the overall experience, increased engagement, awareness and monthly sales by 120% and decreased return rates.
Creating emotional connection though authentic storytelling.
Conceptualised seasonal themes and articulated the stories behind each collection. Art direction and design of visually captivating content for new product launches, campaigns, promotion of all stories and rollout across all digital channels, including email, social and e-commerce. Developed a special editorial feature story, celebrating LILYA’s 16 year anniversary showcasing the LILYA woman across the years, that reinforced brand positioning and increased engagement.
Creating magic through photography & content creation in-line with LILYA's true brand essence.
Photography and production of seasonal campaigns for e-commerce, including flat lay/lifestyle, behind the scenes and media. Shooting 17 collections, roll-out of 25+ collections, post-production of 10K+ images, colour correcting, video editing and optimising content for digital channels. Building and management of monthly content calendars, including scheduling and publishing. Daily posting on social media, community managment and monitoring brand sentiment. Developing content calendars, creative story ideas and aesthetic layouts inline with key launch dates and seasonal trends and styles.
